Alaska State Libraries, Archives & Museums Alaska State Library
Creating a website is an accomplishment. It is not a task that stays done. This section makes the case that measuring usage is an important activity to help keep your website fresh, your visitors informed, your staff motivated and your funders convinced that keeping a website updated is worth staff time. We'll also suggest what to measure, suggest how to measure and then USE the statistics you collect.
Measuring traffic and what content is being used can help you:
Statistics may be included with your web platform, especially if you use a website builder. Or you might use a 3rd party package like Google Analytics or Matomo Analytics. Either way, your web stats package will generate a LOT of data in many different categories. To get started, we suggest you follow these measures on a monthly basis:
Once you've collected statistics for a few months, you're in a position to take some actions. Here are some ideas for turning statistics into action:
Where statistics are found depends on your web platform. In the build section of this guide I focused on Wix and WordPress, so I offer these paths to stats:
For Wix websites, go to your site dashboard, then:
Analytics & Reports --> Reports, then
For more on using Wix statistics, see their Wix Analytics page and be sure to scroll down to their FAQ.
I recommend looking at these statistics:
For more on using WordPress statistics, see the WordPress stats support page.
For most small libraries, I think the stats that come with your website builder will be fine. But if you'd like to dig deeper, sometimes at a hit to visitor privacy, you could use a third party package. If you're using a website builder service like Wix or WordPress.com, as of this writing a "third party package" seems to mean Google Analytics. Google analytics itself is free. Your web platform may require a paid subscription.